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I found these descrition of Salem folks at www.prizm.com
58 Back Country FolksDownscale, Older Mostly w/o KidsStrewn among remote farm communitiesacross the nation, Back Country Folks are a long way away from economicparadise. The residents tend to be poor, over 55 years old, and livingin older, modest-sized homes and manufactured housing. Typically, lifein this segment is a throwback to an earlier era when farming dominatedthe American landscape.
Bedrock AmericaDownscale, Middle Age w/ KidsBedrock America consists of young,economically challenged families in small, isolated towns locatedthroughout the nation's heartland. With modest educations, sprawlingfamilies, and service jobs, many of these residents struggle to makeends meet. One quarter live in mobile homes. One in three haven'tfinished high school. Rich in scenery, Bedrock America is a haven forfishing, hunting, hiking, and camping.
55 Golden PondsDownscale, Mature Mostly w/o KidsGolden Ponds is mostly a retirementlifestyle, dominated by downscale singles and couples over 65 yearsold. Found in small bucolic towns around the country, these highschool-educated seniors live in small apartments on less than $32,000 ayear; one in five resides in a nursing home. For these elderlyresidents, daily life is often a succession of sedentary activitiessuch as reading, watching TV, playing bingo, and doing craft projects.
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