On the high-school campus, so often the goal is to see the quarterback or the head cheerleader saved. The real key, however, is to 
go for the kid who sits in the back of the cafeteria all alone, for he’s the one who is most often the one ready to listen. The same holds true where you work. We tend to get all excited about the people we highly esteem financially or professionally, economically or intellectually. But it’s the poor people who will be most responsive to the gospel and most welcoming of us. Because we so often waste our time trying to impress people who are impressed with themselves, we need to change our perspective.
That is what James is championing. “Why is it,” he asks, “that when someone comes into your congregation who is dressed in fine clothes, who has a name, or who is esteemed highly, you give him the best seat in the house?” Oh, how we need to be aware of our own fleshly tendencies.
Jon Courson, Jon Courson’s Application Commentary (Nashville, TN: Thomas Nelson, 2003), 1524.